Managing change in media transition from print to multi-platform delivery: A case of Kenyan newspapers

Awuor, Onyinge Tabitha and Kithae, Peter Paul (2020) Managing change in media transition from print to multi-platform delivery: A case of Kenyan newspapers. International Journal of Management and Leadership Studies, 2 (1). pp. 28-36. ISSN 2311 7575

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Emerging challenges of the Internet and digitization on print media has resulted in loss of circulation and advertising revenue, job cuts and sometimes, closure of media companies. In the midst of these challenges is the pressure on the print companies to transition to multi-platform delivery. Whereas it is generally stated that developing economies still exhibit a prospering newspaper industry, the challenge of the Internet and digitization has been found to affect most Kenyan media. This paper involved literature review and document analysis to investigate the trends that have compelled newspapers in the first world to transition to Internet and digitized modes of news delivery, in order to understand the strategies that have bolstered management of this change process. Specific objectives were to investigate how digitization has affected profitability of media houses in Kenya and secondly, to find out the strategies that media houses use to cope with challenges resulting from Internet and digitization. The paper found out that most of the newspaper readership traffic has migrated to the Internet, with content increasingly being delivered through electronic devices such as computers, smart phones, e-readers and tablets; and that the print media have managed to continue surviving the Internet and digitization threats due to effective use of new media management models, and strengthening of technical and leadership skills of the media managers. The paper concludes that there is need for the print media to devise an appropriate change process to effectively counter the effect of Internet and digitization on content and revenue. Among recommendations of the paper is that empirical research be conducted in Kenya to establish the extent to which digitization and Internet has affected its traditional business model to inform the process of change.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Research > University Journal
Depositing User: V Orwa
Date Deposited: 03 Feb 2020 08:47
Last Modified: 03 Feb 2020 08:47

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