Robinson Malala OtienoMr. Daniel Komu2026-02-122023-11https://repository.mua.ac.ke/handle/123456789/1285The main objective of this research study was to investigate influence of organizational practices on performance of logistics firms in Kenya. The specific objective was to determine the effect of continuous quality improvement on performance of logistic firms in Kenya. This study was founded using resource-based view and planned behavior theory. The study target population was 326 Kuehne + Nagel Limited employees working in Nairobi, Kenya. This study adopted survey research design. The study adopted stratified random sampling techniques. A 25% sample size was selected. This study used questionnaires to gather data. A pilot test was performed using five questionnaires. The collected data was scrutinized, coded, classified and systematically keyed in SPSS version 22.0 software for generation of data table and charts. The analysis incorporated both descriptive and inferential statistics. As ethical consideration, all work of authors used was acknowledged. The results indicate correlation r equal 0.507 for quality improvement. This indicates positive relationship between quality improvement and performance of logistics firms in Kenya. The study recommends that the logistics firms in Kenya should continue to improve their standards of operations and quality control measures to reduce waste, lead time, errors, mistakes and improve quality of services rendered to customers thus promote their brand image. This study would benefit Kuehne + Nagel Limited and other logistic firms in Kenya to improve their logistical activities as well as future researchers as source of reference and citations.Article