Maingi, Jefferson Tua2026-03-102025-11https://repository.mua.ac.ke/handle/123456789/1588The integration of data-driven strategies in business leadership has revolutionized decision-making processes, enabling more accurate, timely, and sustainable business models. In an era where data is considered a vital asset, leaders who effectively leverage data can drive significant innovation and sustainability in their organizations. This paper explores the critical role of data-driven leadership in fostering innovation and promoting sustainable business practices. Through an in-depth analysis of case studies and existing literature, the paper highlights the transformative impact of data analytics on leadership, the benefits of adopting a data-driven approach, and the challenges associated with its implementation. Furthermore, the paper discusses future prospects and emerging trends in data-driven leadership, offering insights into how organizations can harness the power of data to achieve long-term sustainability and competitive advantage.Article