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SUPPLY CHAIN INTEGRATION AND PERFORMANCE OF HUMANITARIAN ORGANIZATIONS IN KENYA, A CASE STUDY OF RED CROSS SOCIETY, NAIROBI

(MUA, 2023-10) JOSEPH MATIVO MULWA

The main objective of the study was to examine the effects of supply chain integration on performance of humanitarian organizations in Nairobi County. The research was done at Kenya Red Cross Society in Nairobi County. The research was led by ensuing variables like internal integration, external integration, beneficiary integration and finally influence of human capital efficiency on the performance of humanitarian organizations in Nairobi City County. The research was based on Resource Based View Theory because this theory elucidates that identification as well as possession of inner planned resources underwrites to a company’s aptitude to make as well as espousing a modest gain and expand SC recital. The study was also supported by Partnership Model and Contingency Theory. The research espoused a descriptive research design to offer the general plan in lieu of gathering as well as analyzing data to get enough knowledge on topic from the respondents. The target population of the research was 300 respondents and the investigator targeted a sample size of 90 respondents which is 30% of the entire population. The scholar used a simple random sampling method for the study. The researcher used questionnaires to gather information and were analyzed and presented through tables and figures. The analysis was done through presentation of the (SPSS) software. The investigation similarly used the regression analysis to establish the connection amidst the dependent and the independent variables. The coefficient of determination implied that the set of independent variables in this research accounts in lieu of 52% of disparities in the Supply chain integration and performance of humanitarian organizations in Kenya. The remaining percentage (48%) is accounted for other variables outside the model. The outcome shows that acquaintance as well as information concerning the independent variables offers a great share of information concerning performance of humanitarian organizations in Nairobi County. The study recommended a vigorous as well as operative Internal Integration by solidification their competences in the system, data, as well as process amalgamation before they can participate in meaningful external integration. The investigation similarly advocates for the Red Cross Society to ponder participation as well as communication of their procedures to suppliers to upsurge their buoyancy in the process and bring them on board to comprehend the facility’s necessities and make them committed to conveying the facilities’ prospects. Consider integrating as part of their client amalgamation procedure, the assortment, as well as distribution of crucial data of the respondents. A conclusion made by the investigation is that supply chain integration has momentous influence on enactment of humanitarian aid organizations in Kenya. The results of this investigation posited out that humanitarian aid organizations have actual communication amid all the supply chain cohorts. Sharing information permits humanitarian aid establishments to decide on better selections and to make well-versed choices in the occurrence of difficulties or tragedies.

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FACTORS AFFECTING THE PERFORMANCE OF MARKETING COMMUNICATION TOOLS IN SACCOS IN KENYA, A CASE STUDY OF DAIMA SACCO

(MUA, 2021-10) MARY MUTHONI NJOKA

The objective of the study was to determine factors affecting the performance of marketing communication tools in Sacco’s in Kenya. The specific objectives of the study were: To find out how organization culture affect the performance of the marketing communication tools in Sacco’s, to establish how Information communication technology affect the performance of the marketing communication tools in Sacco’s, to assess how staff skills affect the performance of the marketing communication tools in Sacco’s and to determine how financial resources affect the performance of the marketing communication tools in Sacco’s. The study findings will be of great significance to all the stakeholders interested in the success of the marketing communication. The study will provide the background information to other researchers and scholars who may want to carry out further research in this area. The research design adopted in this research study was descriptive research design.The target population was on all the employees of Daima Sacco, totalling to 155.The researcher used stratified sampling method to select the sample size of 30% of the accessible population which was 47 employees. The study used only primary data which was obtained through self-administered questionnaires with closed and open-ended questions. Data was analyzed using descriptive statistics, frequency, distributions, percentages and measures of central tendency such as mean, mode and median, Kombo and Donald (2006). Computer packages Excel was used to aid in analyzing and presenting the data through tables, charts and scatter diagrams were provided to show any statistically significant relationship in both graphical and numeric forms in a more clear and concise way. According to the findings of this study, the majority of respondents (40%) chose corporate culture as a technique to improve marketing communication. Financial resources had an impact on marketing communication, according to 78 percent of respondents. This indicated that financial resources have an impact on financial institution marketing communication. According to the findings, organizational leaders succeed by being consistent and conveying clear messages about their priorities, attitudes, and beliefs. Once a culture has been formed and accepted, it can be used as a powerful leadership tool to communicate the leader's ideas and values to all members of the organization, especially newcomers. Leaders who create ethical culture are more successful in maintaining organizational growth, providing the high-quality services that society expects, and addressing problems before they become disasters, and hence are more competitive than their competitors. According to the findings, businesses may need to conduct marketing and advertising activities to raise brand awareness. They seek to outsmart the competition and obtain top-of-mind awareness on occasion. Other times, the company aims to assist sales teams by producing more sales leads through its campaigns. An organization can employ a variety of methods for different campaigns, including television advertisements, print campaigns, radio spots, digital marketing, and on-the-ground events, among others. To effectively contact diverse customers, it is usually a combination of several means of communication. The findings of the study, while comprehensive, point to the need for more research into the factors that influence the financial success of microfinance organizations in Kenya.