Browsing by Author "Mr. Daniel Komu"

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BRANDING STRATEGIES AND MARKETABILITY OF TRACK AND FIELD ATHLETES IN SELECTED ATHLETICS CAMPS IN KENYA
(management university of africa, 2025-11) Jackson Mumo Munywoki; Mr. Daniel Komu
This study examined the effect of personal, media, digital, and corporate branding strategies on the marketability of track and field athletes in selected Kenyan athletics camps, addressing their failure to benefit from effective branding despite exemplary global performance. Guided by the Athlete Brand Image theory, supported by the Social Exchange and Excellence theories, the descriptive research design targeted 1013 athletes across five North Rift camps. Data were collected from a sample of 287 athletes plus 10 coaches and managers (n=297) via questionnaires and interviews, achieving a sufficient 71% response rate. Data analysis established that all four branding strategies significantly impact marketability. Media branding demonstrated the most substantial effect, followed by corporate branding. Personal and digital branding also showed significant correlations. The study concluded that media branding is pivotal for enhancing visibility, reputation, and sponsor interest. The study recommended that athletes should focus on building an authentic personal brand by actively engaging fans through storytelling and social media. Critically, athletes should strategically use media platforms, like Instagram and Twitter, to boost visibility and reputation, and should leverage digital engagement platforms and influencer marketing to attract sponsors and enhance visibility. Developing robust corporate partnerships and sponsorships is also essential. Future studies should focus on comparative analyses of branding effectiveness between different athletic hubs in Kenya.
CONTINUOUS QUALITY IMPROVEMENT AND PERFORMANCE OF LOGISTICS FIRMS IN KENYA – A CASE STUDY OF KUEHNE + NAGEL LIMITED
(management university of africa, 2023-11) Robinson Malala Otieno; Mr. Daniel Komu
The main objective of this research study was to investigate influence of organizational practices on performance of logistics firms in Kenya. The specific objective was to determine the effect of continuous quality improvement on performance of logistic firms in Kenya. This study was founded using resource-based view and planned behavior theory. The study target population was 326 Kuehne + Nagel Limited employees working in Nairobi, Kenya. This study adopted survey research design. The study adopted stratified random sampling techniques. A 25% sample size was selected. This study used questionnaires to gather data. A pilot test was performed using five questionnaires. The collected data was scrutinized, coded, classified and systematically keyed in SPSS version 22.0 software for generation of data table and charts. The analysis incorporated both descriptive and inferential statistics. As ethical consideration, all work of authors used was acknowledged. The results indicate correlation r equal 0.507 for quality improvement. This indicates positive relationship between quality improvement and performance of logistics firms in Kenya. The study recommends that the logistics firms in Kenya should continue to improve their standards of operations and quality control measures to reduce waste, lead time, errors, mistakes and improve quality of services rendered to customers thus promote their brand image. This study would benefit Kuehne + Nagel Limited and other logistic firms in Kenya to improve their logistical activities as well as future researchers as source of reference and citations.
OUTSOURCING AND PERFORMANCE OF LOGISTICS FIRMS IN KENYA – A CASE STUDY OF KUEHNE + NAGEL LIMITED
(management university of africa, 2023-11) Robinson Malala Otieno; Mr. Daniel Komu
The main objective of this research study was to investigate influence of organizational practices on performance of logistics firms in Kenya. The specific objective was to examine the effect of outsourcing on performance of logistic firms in Kenya. This study was founded using resource-based view and planned behavior theory. The study target population was 326 Kuehne + Nagel Limited employees working in Nairobi, Kenya. This study adopted survey research design. The study adopted stratified random sampling techniques. A 25% sample size was selected. This study used questionnaires to gather data. A pilot test was performed using five questionnaires. The collected data was scrutinized, coded, classified and systematically keyed in SPSS version 22.0 software for generation of data table and charts. The analysis incorporated both descriptive and inferential statistics. As ethical consideration, all work of authors used was acknowledged. The results indicate correlation r equal 0.217 for outsourcing. This indicates positive relationship between outsourcing and performance of logistics firms in Kenya. The study recommends logistics firms operating in Kenya should deliberate and identify areas or functions in the management that are suitable for outsourcing such as cleaning, cooking, and among others to enable them fully to concentrate in core mandates thus net more clients and improve sales and profits. This study would benefit Kuehne + Nagel Limited and other logistic firms in Kenya to improve their logistical activities as well as future researchers as source of reference and citations. Keywords: Organizational practices, Outsourcing, Performance, Logistics firms, Outsourcing, Kenya, Kuehne + Nagel Limited
TECHNOLOGICAL INNOVATIONS AND PERFORMANCE OF LOGISTICS FIRMS IN KENYA – A CASE STUDY OF KUEHNE + NAGEL LIMITED
(management university of africa, 2023-11) Robinson Malala Otieno; Mr. Daniel Komu
The main objective of this research study was to investigate influence of organizational practices on performance of logistics firms in Kenya. The specific objective was to ascertain the effect of technological innovation on performance of logistics firms in Kenya. This study was founded using resource-based view and planned behavior theory. The study target population was 326 Kuehne + Nagel Limited employees working in Nairobi, Kenya. This study adopted survey research design. The study adopted stratified random sampling techniques. A 25% sample size was selected. This study used questionnaires to gather data. A pilot test was performed using five questionnaires. The collected data was scrutinized, coded, classified and systematically keyed in SPSS version 22.0 software for generation of data table and charts. The analysis incorporated both descriptive and inferential statistics. As ethical consideration, all work of authors used was acknowledged. The results indicate correlation r equal 0.900 for technology innovation. This indicates positive relationship between quality improvement and performance of logistics firms in Kenya. The study recommends logistics firms in Kenya, should extend investment level on technology such as use of GPRS, robots, chatbots and other artificial intelligence technologies to improve handling of cargo, tracking of goods on transit and real time information to customers. This study would benefit Kuehne + Nagel Limited and other logistic firms in Kenya to improve their logistical activities as well as future researchers as source of reference and citations. Keywords: Organizational practices, Performance, Logistics firms, Technological innovation, Kenya, Kuehne + Nagel Limited.