Browsing by Author "Prof. John Cheluget"

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    STRATEGIC MANAGEMENT DRIVERS AND FINANCIAL PERFORMANCE OF INTERNATIONAL AIRPORTS IN KENYA
    (management university of africa, 2025-11) Margaret N. Wekesa; Prof. John Cheluget
    The research paper will discuss how the strategic management drivers, which include strategic customer focus and strategic information technology, are associated with the financial performance of international airports in Kenya. The aviation business is becoming more and more customer-oriented and technologically advanced to enhance the efficiency of operations and increase financial performance. The research design was descriptive and the data used were quantitative, collected among the management and the operation staff of Jomo Kenyatta, Moi, Eldoret, and Kisumu International Airports. Descriptive statistics analysis, correlation, and regression analysis were done to analyze. Results indicated that strategic customer focus and information technology had strong positive impacts on the financial performance, although the latter had an even stronger impact because it automated the processes and allowed making data-driven decisions. The authors conclude that airports with customer-oriented strategies and modern IT systems have more advantages to improve revenue growth, profitability, and competitiveness in terms of services. The suggestions include constant investments into customer experience systems, the use of a digital innovation strategy, and frequent staff training to maximize the use of technology and customer interaction.
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    STRATEGIC MANAGEMENT DRIVERS AND FINANCIAL PERFORMANCE OF INTERNATIONAL AIRPORTS IN KENYA
    (management university of africa, 2025-11) Margaret N. Wekesa; Prof. John Cheluget
    The research paper will discuss how the strategic management drivers, which include strategic customer focus and strategic information technology, are associated with the financial performance of international airports in Kenya. The aviation business is becoming more and more customer-oriented and technologically advanced to enhance the efficiency of operations and increase financial performance. The research design was descriptive, and the data used were quantitative, collected among the management and the operation staff of Jomo Kenyatta, Moi, Eldoret, and Kisumu International Airports. Descriptive statistics analysis, correlation, and regression analysis were done to analyze. Results indicated that strategic customer focus and information technology had strong positive impacts on the financial performance, although the latter had an even stronger impact because it automated the processes and allowed making data-driven decisions. The authors conclude that airports with customer-oriented strategies and modern IT systems have more advantages to improve revenue growth, profitability, and competitiveness in terms of services. The suggestions include constant investments into customer experience systems, the use of a digital innovation strategy, and frequent staff training to maximize the use of technology and customer interaction.