Browsing by Author "Prof. Peter Paul Kithae"

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GROWTH STRATEGY AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA
(2022-04) Flora Makena Marangu; Prof. Peter Paul Kithae
The paper purposed to examine the influence of growth strategy on performance of small and medium enterprises in Kenya. An overview of selected small businesses within central business district of Nairobi, Kenya was done. Its specific goal being to assess the influence of growth strategy on performance of small enterprises in Kenya. The paper was anchored on resource-based view theory. The author utilized descriptive research approach that targeted 868 small enterprises in Nairobi. Stratified random sampling techniques were employed to select 273 small owner managers to provide primary data through questionnaires. Questionnaire data was systematically analyzed to extract inferential statistics through regression, and descriptive data were expressed in term of frequencies and percentages. Based the analysis, the research findings indicate that growth strategy exhibited a positive and significant association with performance of smaller businesses. The study concluded that growth strategy possessed a positive and significant association with performance of small enterprises. Among recommendations, the authors suggested that all smaller enterprises should implement suitable growth strategies-that include penetration of the market, development of new market, diversification and development of new products - that fit their business models in order to penetrate the markets and possibly gain a larger share of the market. The study results are expected to aid owner managers of small business as they will be able to comprehend and appreciate the effective business strategies that enable firms to achieve sustainable growth and institute remedial action to counter these hurdles and enhance effective execution of organization’s strategies. They will also aid the government to understand the challenges facing small enterprises and this will help them to come up with new policies and legislations that will seek to support the SMEs sector. Finally, the findings will serve as secondary source to future researchers and scholars in their studies on small enterprises. To boost small enterprises, further studies have been suggested on effect of innovation initiatives on performance of smaller business entities.
ROLE OF ENTREPRENEURSHIP DIVERSITY IN ACHIEVEMENT OF ECONOMICPILLAR OF THE KENYA VISION 2030
(management university of africa, 2023-11) Prof. Peter Paul Kithae
The purpose of the research was to examine and establish the importance of entrepreneurship in development of Kenyan economy in line with vision 2030. Basically, the research analyzed previous studies in the field of entrepreneurship and economics in Abid to establish a comprehensive knowledge about the dynamics of self-employment. The study offered a broad understanding of entrepreneurship as explained by different schools of thoughts from the field of economics. Entrepreneurship can be described as an initiative to creatively establish and put into practice new ideas with an aim of creating wealth for the betterment of the society. Furthermore, the research explored theoretical background of entrepreneurship and traditional perception of entrepreneurial activities. Based on the studies carried out in the past, the research established a positive correlation between entrepreneurial activities and economic growth. The findings further indicated that government plays an important role in enhancing entrepreneurship in any given country. Various conclusions were drawn regarding the effects of entrepreneurship on the economy and issues that are associated with success of the process. Lastly, the researcher made recommendations to the government of Kenya, academic institutions and financial organizations, to consider creating a more suitable environment for entrepreneurship.