FACTORS INFLUENCING GLOBALIZATION STRATEGIES ON FINANCIAL PERFORMANCE OF KENYAN COMPANIES. A CASE STUDY OF BIDCO AFRICA

Abstract

Purpose of carrying out the study is to ascertain international approaches of financial institutions in Kenya. The study has been explained with both the independent variable and dependents variables. A descriptive study was used as the method of investigation. In order to gather data, a questionnaire was dropped off and picked up at a later date. Regression analysis was utilized to examine the link between business integration and supply chain performance, whereas percentages and frequencies were employed for objective one and three. Tables were used to display the results. Financial performance of Kenyan companies from the analysis 98% of the respondents were for the opinion that Franchising as a Globalization strategy affect financial performance of Kenyan companies. While 2% of the respondents stated that Franchising as a Globalization strategy does not affect financial performance of Kenyan companies. indicates that 71% of respondent indicated that Mergers & acquisition as a Globalization strategy financial performance of Kenyan companies while 29% indicated that mergers & acquisition as a Globalization strategy does not financial performance of Kenyan companies. From the analysis 79% accepted that FDI as a Globalization strategy financial performance of Kenyan companies while the remaining being the minority of 21% stated that FDI as a Globalization strategy does not affect financial performance of Kenyan companies. That 88% of the respondents agreed that brand effects as a globalization strategy financial performance of Kenyan companies whereas 12% of the respondents disagreed. The study recommends that Bidco Africa should foster innovation as this will enhance their profitability. The study recommends that Bidco Africa should formulate a clear rewards system, bonus structures, and other fringe benefits that can help improve productivity within the firm. The research recommends that the bank should foster their training programmers across all employees’ aspects to ensure a positive impact on their profitability. The study also recommends that the bank should review the operational costs associated with market segmentation and product delivery to ensure the banks absorb minimal costs.