EFFECTS OF GLOBALIZATION STRATEGIES ON FINANCIAL PERFORMANCE OF KENYAN COMPANIES. A CASE STUDY OF BIDCO AFRICA

Abstract

This study's main goal is to determine how globalization policies affect Kenyan companies' financial performance. Establishing the impact of franchising as a globalization strategy on the financial performance of Kenyan enterprises is one of the specific objectives. to ascertain how the financial performance of Kenyan companies is impacted by mergers and acquisitions as a globalization strategy. To assess the role of FDI as a Globalization strategy on financial performance of Kenyan companies. To establish how Brand Effects as a Globalization strategy affect financial performance of Kenyan companies. A descriptive study was used as the method of investigation. In order to gather data, a questionnaire was dropped off and picked up at a later date. Regression analysis was utilized to examine the link between business integration and supply chain performance, whereas percentages and frequencies were employed for objective one and three. Tables were used to display the results. Financial performance of Kenyan companies from the analysis 98% of the respondents were for the opinion that Franchising as a Globalization strategy affect financial performance of Kenyan companies. While 2% of the respondents stated that Franchising as a Globalization strategy does not affect financial performance of Kenyan companies. indicates that 71% of respondent indicated that Mergers & acquisition as a Globalization strategy financial performance of Kenyan companies while 29% indicated that mergers & acquisition as a Globalization strategy does not financial performance of Kenyan companies. From the analysis 79% accepted that FDI as a Globalization strategy financial performance of Kenyan companies while the remaining being the minority of 21% stated that FDI as a Globalization strategy does not affect financial performance of Kenyan companies. That 88% of the respondents agreed that brand effects as a globalization strategy financial performance of Kenyan companies whereas 12% of the respondents disagreed. The study recommends that Bidco Africa should foster innovation as this will enhance their profitability. The study recommends that Bidco Africa should formulate a clear rewards system, bonus structures, and other fringe benefits that can help improve productivity within the firm. The research recommends that the bank should foster their training programmers across all employees’ aspects to ensure a positive impact on their profitability. The study also recommends that the bank should review the operational costs associated with market segmentation and product delivery to ensure the banks absorb minimal costs. x