SOCIAL MEDIA AND ITS IMPACTS ON THE POLITICS OF DEVELOPING COUNTRIES WITH SPECIAL EMPHASIS IN KENYA

Abstract

Social media such as, Twitter, Facebook and YouTube are often seen as political game changers and influencer. In this research, various models are introduced for studying the results of social media on various political communities. These models aim to investigate the relationship between Social Media Participation and Community Participation. With the changing times, and the increase with ICT resources, there seems to be a significant increase to social media users and many sharing political views as frequent as on a daily basis. The case study aims to see how much social media affects the views of people on the political aspects. This study recommends that political aspirants and those who wish to participate in politics in the near future should carefully view social media as a platform for launching campaigns, view, and analyze carefully what is required of them to prosper in the political venture .