Bachelor of Commerce

Permanent URI for this collectionhttp://197.211.31.166:4000/handle/123456789/724

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    FACTORS INFLUENCING THE IMPLEMENTATION OF EMPLOYEE RELATIONS POLICIES IN AGRICULTURAL FIRMS. A CASE STUDY OF AMIRAN KENYA LTD.
    (Management University of Africa, 2024-06) ESTHER WAHITO KARIUKI
    This study's objective was to look into the variables influencing the application of employee relations policies. The particular goals were to ascertain the impact of leadership and communication on the execution of employee relations policies at Amiran Kenya Ltd. and to identify the effect of communication on employee relations policies. To figure out how training affects the way employee relations policies are implemented, how organizational culture affects how employee relations policies are implemented, and how government law affects how employee relations policies are implemented. The organization's management and other investors gain from the study. The study was constrained by respondents' uncooperativeness and confidentiality. The study's focus was centered in Amiran, Kenya. The descriptive research design was utilized in this investigation. There were 290 responders in the target population. 48 respondents were chosen for the sample size by the researcher using a straightforward stratified random sampling technique. Data was gathered by questionnaires, examined with statistical software, and then shown with tables and pie charts. The results were summarized as follows: 87% of respondents said they were in favor of communication, 74% said they were in favor of leadership, 82% said they were in favor of training, 95% said they were in favor of government policy, and 80% said they were in favor of culture. This demonstrated how important the factors are in determining how employee relations rules are implemented. Management of the firm should make sure that there is effective communication with the important players so that they have the knowledge required for the procedure for implementation. The managers of the organization should make sure they have the most effective leadership style. In order to improve employee performance, employee training have to be taken into account. The management of the organization should use every effort to guarantee that it complies with government regulations and obeys its orders. It is imperative for management to possess an awareness of the current corporate culture and to ensure that implementations align with this framework.
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    THE FACTORS AFFECTING DEVELOPMENT OF E-COMMERCE FOR SMALL AND MEDIUM ENTERPRISES. A CASE STUDY OF BUSINESS ENTERPRISES WITHIN DAGORETTI NORTH SUBCOUNTY, NAIROBI COUNTY.
    (Management University of Africa, 2025-08) DAVID OCHIENG ADEDE
    This study investigated the key determinants influencing the development and adoption of ecommerce among Small and Medium Enterprises (SMEs) within Dagoretti North Sub-County, Nairobi, Kenya. Although digital commerce continues to reshape modern business landscapes, SMEs in this region encounter a variety of persistent challenges that limit their effective engagement with the digital economy. The research was guided by four core objectives: to examine technological factors, financial constraints, market and customer-related dynamics, and legal and regulatory conditions that affect the uptake and growth of e-commerce. The study was grounded in two theoretical frameworks Technological Determinism Theory, which emphasizes the role of technology in shaping societal change, and Protection Motivation Theory, which explains how perceived threats and coping mechanisms influence behavioral responses toward technology adoption. A descriptive research design was adopted to systematically capture the current status of e-commerce adoption among SMEs. Data was collected using structured questionnaires distributed to owners and managers of SMEs. A stratified random sampling technique was used to ensure representation across different business categories from a target population of 67 registered SMEs in the sub-county. Data analysis was performed using descriptive statistics, specifically frequencies and percentages, to summarize and present the findings. The results revealed that technological enablers such as access to affordable digital tools, reliable internet connectivity, and employees’ digital competencies significantly support e-commerce engagement. However, technological challenges including cybersecurity threats and inadequate technical support were found to hinder progress. On the financial front, lack of access to SME-specific funding options and the high costs associated with adopting secure online payment platforms were major obstacles. Market-related factors such as evolving customer preferences, the effectiveness of digital marketing strategies, and competitive positioning were shown to have a direct influence on ecommerce performance. In the legal and regulatory context, many SMEs expressed difficulty in complying with complex regulations, despite acknowledging the importance of consumer protection, data privacy, and legal trust-building mechanisms in digital business environments. The study concludes that a multifaceted interplay of technological, financial, mart, and legal factors either accelerates or restricts the successful adoption of e-commerce among SMEs in the study area. Based on these findings, it recommends several interventions: improved digital infrastructure, the introduction of SME-friendly financing models, expanded regulatory education programs, and comprehensive capacity-building initiatives to strengthen digital skills among SME stakeholders.
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    TECHNOLOGY AND PERFORMANCE OF BANKING SERVICES. A CASE STUDY OF I AND M BANK GIKOMBA BRANC
    (management university of africa, 2025-01) SHEIKHA ABDALLAH MOHAMMED
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