Transformational Leadership Style, Internal Marketing and the Challenge of Sustaining Competitiveness in Public Universities in Kenya: Literature Review

Abstract

Thispaperpresentsliteraturereviewonsustainingcompetitivenessinpublicuniversities in Kenya. The overall objective of the study is to establish the effect of transformational leadership style on internal marketing in addressing the challenge of sustaining competitivenessin public universitiesin Kenya.Thestudy involved desk research of peer reviewed journal articles and texts on leadership styles, transformational leadership, internal marketing and their relationships to competitiveness of public universities in Kenya.Content analysiswhichinvolvedcategorizationofthesubjectinthematic areasfor reviewandpresentationwasused.Literaturereviewrevealedthatindeedcompetitiveness is bound to depend to a largeextent on attracting competitiveresource people, attractive courses, and attractive collaborations, sustainable programme funding and profitable operations.Thestudyrecommendstransformationalleadershipasaleadershipstylewhich inspires and motivates followers to achieve key competencies for the competitiveness of universities.