EFFECTS OF ARTIFICIAL INTELLIGENCE ON ORGANIZATIONAL PERFORMANCE IN KENYAN HOSPITALITY INDUSTRY.A CASE STUDY OF ROBOT CAFÉ KILELESHWA NAIROBI

Abstract

The main objective of the research is to evaluate the effects of artificial intelligence on organizational performance with a specific reference to Robot Café in Kileleshwa Nairobi County. The specific objectives are as follows: assess the effect of AI on operational efficiency; evaluate the impact of AI-specific employee training on performance; analyze the influence of AI on customer experience; and determine how AI contributes to competitive advantage within the Kenyan hospitality sector. Descriptive research design was used. A stratified random sampling method was used in collecting data. The target population was 350 employees. A sample size of 35 employees was used for the purpose of this study. A questionnaire with both open- and closed-ended questions was used. The findings was presented in tables, graphs and pie charts where appropriate. The findings helped the top management of the hotel to develop a policy framework on the use of Artificial Intelligence to suit the employees and customers of the hotel. The findings was useful to future researchers who will benefit immensely as they will be able to interact with the document and identify research gaps if any.