BACHELOR OF MANAGEMENT AND LEADERSHIP

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FACTORS AFFECTING THE PERFORMANCE OF MARKETING COMMUNICATION TOOLS IN SACCOS IN KENYA, A CASE STUDY OF DAIMA SACCO
(MUA, 2021-10) MARY MUTHONI NJOKA
The objective of the study was to determine factors affecting the performance of marketing communication tools in Sacco’s in Kenya. The specific objectives of the study were: To find out how organization culture affect the performance of the marketing communication tools in Sacco’s, to establish how Information communication technology affect the performance of the marketing communication tools in Sacco’s, to assess how staff skills affect the performance of the marketing communication tools in Sacco’s and to determine how financial resources affect the performance of the marketing communication tools in Sacco’s. The study findings will be of great significance to all the stakeholders interested in the success of the marketing communication. The study will provide the background information to other researchers and scholars who may want to carry out further research in this area. The research design adopted in this research study was descriptive research design.The target population was on all the employees of Daima Sacco, totalling to 155.The researcher used stratified sampling method to select the sample size of 30% of the accessible population which was 47 employees. The study used only primary data which was obtained through self-administered questionnaires with closed and open-ended questions. Data was analyzed using descriptive statistics, frequency, distributions, percentages and measures of central tendency such as mean, mode and median, Kombo and Donald (2006). Computer packages Excel was used to aid in analyzing and presenting the data through tables, charts and scatter diagrams were provided to show any statistically significant relationship in both graphical and numeric forms in a more clear and concise way. According to the findings of this study, the majority of respondents (40%) chose corporate culture as a technique to improve marketing communication. Financial resources had an impact on marketing communication, according to 78 percent of respondents. This indicated that financial resources have an impact on financial institution marketing communication. According to the findings, organizational leaders succeed by being consistent and conveying clear messages about their priorities, attitudes, and beliefs. Once a culture has been formed and accepted, it can be used as a powerful leadership tool to communicate the leader's ideas and values to all members of the organization, especially newcomers. Leaders who create ethical culture are more successful in maintaining organizational growth, providing the high-quality services that society expects, and addressing problems before they become disasters, and hence are more competitive than their competitors. According to the findings, businesses may need to conduct marketing and advertising activities to raise brand awareness. They seek to outsmart the competition and obtain top-of-mind awareness on occasion. Other times, the company aims to assist sales teams by producing more sales leads through its campaigns. An organization can employ a variety of methods for different campaigns, including television advertisements, print campaigns, radio spots, digital marketing, and on-the-ground events, among others. To effectively contact diverse customers, it is usually a combination of several means of communication. The findings of the study, while comprehensive, point to the need for more research into the factors that influence the financial success of microfinance organizations in Kenya.
FACTORS AFFECTING PACKAGING OF PERISHABLE PRODUCTS IN KENYA: A CASE STUDY OF HARVEST FLOWER LIMITED
(MUA, 2021-09) KIOKO MUTINDA KENNEDY
The main purpose of the study was to investigate the factors affecting the packaging of perishable products, to establish and determine if competition, cost, technology transportation and government policy affects the packaging of perishable products. The main beneficiary of the study will be the management of Harvest flower limited and other manufacturing industries and organizations. The study adopted descriptive research design where sample size of 100 employees was selected from the target population of 1000 employees which was 10% of the target population derived using stratified Radom sampling, Questionnaires were administered to respondents by the researcher. Data was collected and analyzed quantitatively and qualitatively which provide an appropriate analysis. From the findings, 96% indicated that costs of packaging affects the packaging of perishable products in Kenya, while 4% of the respondents said it does not affect. 88% of the respondents indicated that government policies affect the packaging of perishable products in Kenya while 12% disagreed that government policies don’t affect. 95% indicated that competition affects the packaging of perishable products in Kenya while 5% of the respondents said it does not affect. 92% of the total respondents said transportation affects packaging of perishable products in Kenya, while 8% of the respondents said it does not affect. The researcher recommended that the management of Harvest flower ltd must change their strategies more often for the organization to remain competitive in the modern market. Also the management need to be innovative so as to bring out the best packaging that will meet modern market needs as well minimizing production costs. Government policies should be observed when dealing with packaging.
A RESEARCH PROJECT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND LEADERSHIP IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF MANAGEMENT AND LEADERSHIP (PURCHASING AND SUPPLIES OPTION) OF THE MANAGEMENT UNIVERSITY OF AFRICA.
(MUA, 2021-07) JEFWA KALAMA MLEWA
When highlighting the challenges facing Kenyatta National Hospital, the 2012 auditor General's report indicates that the key challenges facing Kenyatta National Hospital operations range from stock-outs to long procurement procedures. This study focuses to establish the role of strategic procurement in healthcare delivery as the main objective. The specific objectives of the study aim to establish extend in which strategic sourcing, green procurement, inventory optimization and supplier relationship management affect the healthcare delivery at Kenyatta National Hospital. The research carries out on several categories of procurement personnel of Kenyatta National Hospital who will aid in providing the required information relevant to the study. The study adopts descriptive survey design and stratified random sampling method selection for sampling. This study adopted the use of questionnaires as a tool for data collection. The study targets population of 31 employees drawn from supply chain management divisions mainly; procurement and administrative services, procurement clinical officers, contract management and tender secretariat, logistics and warehousing and KPCC supply chain. Data processing, analysis and presentation were done through descriptive statistical method (SPPS version 24) and use of tables, pie charts, and bar graphs, respectively. Both primary and secondary data was collected and analysed. Primary data was gathered using questionnaires issued to respondents. Based on the data collected and the subsequent findings of the study, it is concluded that strategic procurement plays a significant role in improving, streamlining and optimizing healthcare delivery. Particularly, strategic sourcing, green procurement practices, inventory optimization and employment of supplier relationship management positively and significantly influence healthcare delivery. The study recommends public and private entities in the healthcare sector to familiarize themselves with procurement strategic practices and implement them in their operations in order to improve its efficiency and also to streamline the entire supply chain management. The research benefits various stakeholders in the procurement environments including the authority itself, future scholars in the field, the government, as well as the general business and procurement field from various departments and levels of management ranging from staff, middle level management and top management.
THE EFFECTS OF MATERIAL HANDLING ON PROFITABILITY OF AN ORGANIZATION: A CASE STUDY OF CHANDARIA INDUSTRIES NAIROBI
(MUA, 2021-04) ELIZABETH WAMBUI KARIUKI
Material handling main aim is to support the company operations with an uninterrupted flow of materials and services. This is achieved through detailed planning of the supply of materials, parts and components so that they are brought together at the right time and in the right worklocation. The study was guided by the following objectives; to determine the effect of materialstorage on profitability of an organization; to examine the impact of inventory management on profitability of an organization; to determine the impact of production planning profitability of an organization; to examine delivery procedures effect on profitability of an organization. The study was carried out on Chandaria Industries Ltd (CIL) located at Baba Dogo in Nairobi, Kenya. Descriptive research design was adopted for this study. The target population consisted of 61 respondents. Census was used to collect information from the entire population. The studycollected primary data. The data was collected using questionnaires. Data for this research was quantitative. Analysis was done using SPSS Version 24. Graphs, tables and pie charts were used to represent the outcomes. The study finding indicated that The study results revealed that 79.6% (mean=3.86) of the respondents were of the view that suitable storage location improves durability. 68.8% (mean=3.44) of the responses were of the opinion that reorder point ensures stock is constant and goods supply is efficiency. 70.8% (mean=3.54) were of the opinion that Delegation of duties in term of specialization ensures smooth production process and finally the study results revealed that 72.4% (mean=3.62) of the respondents were of the view that communication efficiency enhances effective delivery. The study concluded that the basic objective of materials handling is to ensure that the right item is bought and made available to the organization operations at the right time, at the right place and at the lowest possible cost. The study recommended that effective production planning guided by the forces of demand and supply in order to satisfy customer needs. Finally the study recommended formulation of strategic delivery procedures in order to reduce the transportation cost where the study recommended bulk supply of good at a given time to reduce the overall cost.
FACTORS AFFECTING PACKAGING OF PERISHABLE PRODUCTS IN KENYA: A CASE STUDY OF HARVEST FLOWER LIMITED
(MUA, 2021-09) KIOKO MUTINDA KENNEDY
The main purpose of the study was to investigate the factors affecting the packaging of perishable products, to establish and determine if competition, cost, technology transportation and government policy affects the packaging of perishable products. The main beneficiary of the study will be the management of Harvest flower limited and other manufacturing industries and organizations. The study adopted descriptive research design where sample size of 100 employees was selected from the target population of 1000 employees which was 10% of the target population derived using stratified Radom sampling, Questionnaires were administered to respondents by the researcher. Data was collected and analyzed quantitatively and qualitatively which provide an appropriate analysis. From the findings, 96% indicated that costs of packaging affects the packaging of perishable products in Kenya, while 4% of the respondents said it does not affect. 88% of the respondents indicated that government policies affect the packaging of perishable products in Kenya while 12% disagreed that government policies don’t affect. 95% indicated that competition affects the packaging of perishable products in Kenya while 5% of the respondents said it does not affect. 92% of the total respondents said transportation affects packaging of perishable products in Kenya, while 8% of the respondents said it does not affect. The researcher recommended that the management of Harvest flower ltd must change their strategies more often for the organization to remain competitive in the modern market. Also the management need to be innovative so as to bring out the best packaging that will meet modern market needs as well minimizing production costs. Government policies should be observed when dealing with packaging.
FACTORS AFFECTING THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISES IN KENYA
(Management University of Africa, 2021-07) KIBICHO CHRISTOPHER
The importance and role of small and medium-sized enterprises (SMEs) to realizing macroeconomic objectives of societies, especially in developing nations, has attracted the attention of researchers in the entrepreneurship discipline for decades. SMEs face a number of growth and performance restraints especially in accessing finance, markets, training and technology. Research carried earlier on SMEs reveal that the growth and performance in most of them are less than satisfactory. The study aimed to establish the factors affecting the growth of small and medium-size enterprises in Kenya. Specifically, the study focused on the effect of finance, innovation, technology, and government policy on the growth of small and medium-size enterprises in Kenya. The study used a descriptive research design. The target population comprised owners of SMEs dealing in vending of foods, clothing, beverages, electronics, auto parts, construction materials and general retailers and wholesale merchandisers in Nairobi County. A sample size of 317 respondents was selected by use stratified random sampling technique. Primary data was collected using self-administered questionnaires. Data analysis was done by use of Statistical Package for Social Sciences (SPSS Version 25.0). Filled questionnaires were referenced and items in the questionnaire were coded to enable data entry. Frequencies, percentages, mean score and standard deviation were estimated for all the quantitative variables and information was presented in form of tables and graphs. Inferential data analysis was done using multiple regression analysis. The research found that lack of awareness of funding opportunities for long term credit by financial institutions has influenced the growth of asset value in business. The research revealed that knowledge in business planning will enable business to improve in performance. The research established that even with the existing immense amount of trade-related information and the possibility of accessing national and international databases, many small enterprises still continue to rely heavily on private or even physical contacts for market related information. Moreover, the research found that incubation policy, and MSE business registration regime affects the growth of small and medium-size enterprises in Kenya to a moderate extent. Also, the study found that the number of successful entrepreneurs had been constant for the last 5 years while the number of employees had decreased for the last 5 years. The study concluded that the role of Governments and its relevant institutions should be to facilitate the dialogue, and to create instruments and formulate policies in partnership with the banks to promote the financial aspects of successful SME development. The study recommends that owner managers of SMEs should be sensitized on how to access credit information through funding programs provided by financial institutions. It also recommends the need for government to develop policies which will be able to enhance credit guarantee services for SMEs to access financing in Kenya. The government should offer some supporting services to enhance management skills and knowledge so as to enable the entrepreneur to manage their business and exploit the available business opportunities as well as being creative and innovative.
EVALUATING THE FACTORS AFFECTING ADOPTION OF E PROCUREMENT IN PUBLIC INSTITUTION: A CASE OF MAASAI MARA UNIVERSITY
(Management University of Africa, 2021-06) NCHOE MAINA JACKSON
This study aimed at evaluating factors affecting adoption of e-procurement in public institutions in Kenya. The specific objectives of the study sought to; examine how e procurement solutions affect the adoption of e-procurement in public institution, examine how Standardization affect adoption of e-procurement in public institutions, assess how availability of resources required for e-procurement affect the adoption of e-procurement in public institution and establish how the volume of transaction affect the adoption of e-procurement in public institutions. Descriptive design was adopted for this study. The design is appropriate in collecting the opinion and views of the respondents with the aim of answering questions such as who, what, how, when and were. The target population was 500 permanent employees of Maasai Mara University. A sample size of 50 employees was selected using Stratified and simple random sampling methods. Data was collected from both primary and secondary sources whereby questionnaires and literature reviewing were done respectively so as to get detailed information. The questionnaire was pilot tested for validity and reliability before distribution to the respondents and they were found to be valid and reliable. Data was analyzed using descriptive statistics and they were presented using graphs, pie charts and frequency tables. The study established that Maasai Mara University did not employ the use of e procurement solutions in their procurement process. Indicating that their level of adoption was very low. The study also established that standardization of the goods procured had an effect on the adoption of e – procurement in the process. In regard to the resource availability, the study established that the university did lack resources but there was lack of management support in the adoption of the e procurement in the procurement process. The results further indicated that the university had enough volumes of goods to be procured that warranted them to adopt e procurement. The study established that only few respondents agreed with the statements indicating that the low level of adoption of e procurement in the university could not be attributed to e procurement solutions available, the standardization of the goods, resource availability or the level of volumes being procured by the university. The study therefore concluded that to enhance the procurement process the university is expected to reconsider the adoption of e procurement by selecting the most appropriate solutions that will ensure standardization of the goods that will utilize the available resources and have the ability to handle large volumes of procured goods to ensure effective use of the system. The study recommends that the university needs to adopt the best solution to enhance effectiveness in the procurement process and take care of the standards and volumes of the goods. There is also need for the university to develop a good resource base for embracing the e procurement platform in order to make the procurement process effective and efficient. The results of the study shall be of great benefit to the management of the university, the procurement department and other government institutions.
THE INFLUENCE OF TECHNOLOGY ON COMPETITIVE ADVANTAGE OF TAXI BUSINESS IN KENYA: THE CASE OF UBER KENYA
(Management University of Africa, 2018-07) GEORGE MAILU
Competitive advantage has in many years shaped competitors to establish factories and industries which in the case of the taxi industry have enormous impact through the sharing of the rides in technology companies like Uber, Taxify, and Sidecar etc. The now well-developed taxi new services through technology have made the consumers of the services better due to convenience. Taxi companies have been benefitting from a lack of competition in the hire transportation market until recently. The major challenge that the taxi industry is currently facing is the technological innovation of ride-sharing applications. Ridesharing companies, namely Uber and Lyft, operate by using a smartphone app to match consumers requesting rides with drivers that will take them there in a short time. The current taxi technology uses a consumer smart phone app that indicates the taxi driver and the contacts, a pickup place showing the consumer’s payment information. This is done by the use of a GPS device tracks to indicate and also the payment is charged automatically and paid through mobile money or cash after the end of the trip. The taxi company takes a percentage of the fare, and the remaining goes to the driver. In Kenya public transport is very slow and inconveniencing and more especially some areas that are not well connected hence it becomes very challenging for commuters to operate from such areas. The research study is among the very few that have been done on the influence of technology on the competitive advantage of taxi, but it will be the first to provide data for Nairobi hence the need to conduct the study. The study answers the research questions derived from the identified objectives as follows; time efficiency, quality service, pricing and challenges facing technology-based taxi business in Uber industry in Kenya. The study was done at Uber Kenya located on Chiromo lane on Westland in Nairobi targeting staff, drivers and consumers of the services. The study used descriptive design method which adopted the questionnaire as the research instruments and then data collected will be analyzed using the Statistical Package for Social Sciences. The findings on demographic information included age, gender, academic qualifications, duration of service and the position a participant holds at the time of the study. Then the results were obtained on time efficiency based on pick-up time effectiveness and maintenance. On quality service it based on clean and quality cars, rating of customer service and competent and expert drivers. On pricing it based on offering lower prices than traditional taxi services and surge valuation time pricing. Then on automation it based on use of automated payment services and automation on car location. The study concluded that there were more female than men within 25-35 years of age majority being degree holders. Pick up time for Uber taxi services efficient. The cars are of quality and clean but the customer service not effective, the drivers are competent and experts. They offer low prices than other service providers though exaggerate during surge hours. Automated payment services rarely used, the automation is effective in the identification of car location for pick-up. To explore more on factors affecting time maintenance upon request, why customer service is not effective and management of pricing exaggeration during surge hours.
FACTORS INFLUENCING THE IMPLEMENTATION OF CORPORATE GOVERNANCE IN DEVOLVED GOVERNMENTS: A CASE STUDY OF COUNTY GOVERNMENT OF NYERI
(Management University of Africa, 2021-08) IRENE PURITY WANYAGAH
The purpose of this study was to assess the factors that influence the implementation of corporate governance in devolved administrations. The study's particular objectives were to determine the impact of public involvement on the implementation of corporate governance in County Government of Nyeri, to assess the extent to which staff competency influence the implementation of corporate governance in County Government of Nyeri, to determine the influences of monetary management on the implementation of corporate governance in County Government of Nyeri and to find out the influence of county government policies on the implementation of county government in County Government of Nyeri. The study used a case study research design to target both technical staff and administrative staff. The study targeted 120 employees from all the departments of the County Government of Nyeri. Sample sizes of 36 employees were considered after employing a stratified sampling method. A simple random sampling method was used to pick the respondent from each stratum. This gave the respondent in each stratum an equal chance of being selected. Questionnaires were utilized for data collection. A pilot study was conducted prior to the real data collection to ensure the research instruments' reliability and validity. The research gathered both qualitative and quantitative information. Descriptive statistics, such as frequencies and percentages, were used to assess the quantitative data acquired. Qualitative data was organized into topics that corresponded to the study's goals. The study concluded that most respondents indicated that organization corporate governance in devolved governments was highly affected by factors such as public involvement, staff competency, monetary management and county government policies. The respondents indicated that in order for the firm to realize the deserved levels of competitive tendering, then the relationship between these variables need to be given the attention they deserve. The study recommends that the firms’ management should seek information on the effects of public involvement, staff competency, monetary management and county government policies. There is a need for systems and methods to be put in place in order to meet the needs of the four elements. This is because the four elements work individually and in conjunction to affect corporate governance in devolved governments as evidenced by the findings from the research study. The study found out that the public involvement had a direct impact on corporate governance in devolved governments. If the County Government of Nyeri would invest more in four elements by expanding their efficient usage of resources, it would be very welcoming and would ease the agony of delays, wastage, and improve corporate governance in devolved governments.
THE IMPACT OF LEGISLATION ON PUBLIC UNIVERSITIES PROCUREMENT PROCESS: A CASE OF EGERTON UNIVERSITY
(Management University of Africa, 2021-07) MERCILLINE MORAA
The Kenyan Procurement Process is faced with inefficiency, undercutting deals that led to massive loss of resources other being wasted. Corruption is identified as the major weakness in public procurement, not only in Kenya but globally, which leads to a loss of approximately $400billion lost due to bribery and corruption. The study focused on investigating the impact of legislation on public procurement Universities Procurement process. The specific objectives of the study included; to establish the impact of the Public Procurement and asset disposal Act 2005 on the procurement process, o assess the effect of the Public Procurement and Disposal legislation, (2006) on the procurement process and establish the contribution of the Public Private Partnership Regulations, (2009) on procurement process. The study targeted 174 employees of Egerton University. The study selected 68 respondents from five different directorates. Both primary and secondary data was used for analysis. Primary data was obtained from the information in the questionnaires distributed to procurement practitioners and interview guides from the university employees. In contrast, secondary data was retrieved from existing reports of the PPOA website. The questionnaires were pilot tested on five entities which helped to improve the instrument. Data was analyzed using SPSS and presented in tables and charts. The study's first objective was to determine the impact of the PPDA, (2005) implementation on procurement process in Kenya. The study shows that Egerton University has implemented the Public Procurement and Disposal Act (2005), which contributes to their effective procurement process as indicated by an increased rate of service delivery at the university. Findings indicated that implementation of the PPDA (2005) had to a greater extent achieved the objectives of efficiency (value for money); competition; transparency and accountability contributed largely to the procurement process with the mean of4.0. The second objective of the study aimed at establishing the impact of PPDR, (2006) legislation on procurement process. Findings indicated that Egerton had put in place structures to govern the procurement process. This included the appointment of the relevant committees that adjudicated on procurement and disposal issues (tender, procurement, disposal and tender processing committee). Findings indicated that by a mean of 4.26 of the respondents surveyed prepared procurement plans and updated them to suit project needs; 4.14 of the corporations have records management units, and 3.17 respondents were not familiar with the procurement rules and regulations. The third objective of the study aimed at establishing the contribution of PPPR, (2009) on the procurement process at Egerton University. The study showed a positive relationship between PPPR (2009) legislation and the procurement process.