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IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE IN THE SERVICE INDUSTRY: CASE STUDY OF NAFUU CLASSICS HARDWARE LTD
(management university of africa, 2022-09) BY AUSTIN NYOIKE WAMBUGU
Companies would flounder if they lost their regular clientele, who are the lifeblood of every enterprise. This is due to the belief that such businesses have no revenues, no profits, and so no market value. The descriptive method was employed for this analysis. The study's population was comprised of all 235 employees of Nafuu Classic Hardware Ltd. The study used a stratified sampling method using a sampling frame chosen from the company's official roster of employees at Nafuu Classics Hardware Ltd L. A total of 165 participants was randomly chosen to represent the study's target population size of 70%. A self-administered questionnaire was used to gather primary data for the study. Statistical Software for the Social Sciences was used to analyze the completed questionnaires (SPSS). Frequency and percentage analyses were utilized to draw conclusions from the data. Pearson's correlation coefficient was employed for inferential analysis to determine the statistical significance of associations between research variables. Data were provided in the form of tables and figures, and simple regression analysis was utilized to illustrate the significance of correlations between the research variables.
EFFECTS OF INNOVATION AND CREATIVITY ON GROWTH OF THE REAL ESTATE INDUSTRY IN KENYA A CASE STUDY OF RUBY REAL ESTATE, WESTLANDS, NAIROBI
(management university of africa, 2022-11) JANE WANJIKU THUITA
Innovation and creativity are crucial elements that determine an organization's long-term viability and potential for expansion. Many firms place a high value on innovation and creativity, and doing so is essential to gaining a competitive edge. According to studies, businesses with certain advantages can employ innovative tactics to increase their market share and profitability. The main objective of this study was to determine the impact of innovation and creativity on growth of the real estate industry in Kenya, a case study of ruby real estate, Westland, Nairobi. The specific objectives are to find out the impact motivation on growth of ruby real estate, to establish the influence of organizational support on growth of ruby real estate and to determine the impact of resources allocation on growth of ruby real estate. This study's target population was 40 workers, and census was chosen as the best sample strategy since it properly reflects the population being examined. Frequencies and percentages were analyzed using descriptive statistics. Data was analyzed using the Statistical Package for Social Sciences (SPSS) version 24. Figures and tables were used to present the findings. Regarding organizational support, the study discovered that employees are frequently acknowledged for their creativity and given prizes for it. These awards also provide people the motivation to continue doing innovative work in the future. A productive person is one who feels inspired by the work they perform, according to the study, and motivated people are also more likely to be persistent and innovative. The study indicated that resource allocation affects an organization's capacity to meet goals, complete tasks, and respond to demand. It also revealed the need of allocating enough resources to each new project in order to accurately support the innovation process. According to the study, real estate company management should make sure that their human resources division is thriving in order to identify employees who need to be motivated and to act in the best interests of the business and other stakeholders by providing organizational support to the chosen areas for improved business performance. According to the study, real estate company management should devise strategies for inspiring staff motivation. These strategies should include both intrinsic and extrinsic motivation. In a business setting, management needs continuously motivate its personnel. In order to guarantee that all departments receive what is allotted for them and improve performance, the research advises that the management of real estate firms should ensure that the company's resources are divided throughout the organization according to the defined preferences.
CHALLENGES AFFECTING THE GROWTH OF FASHION INDUSTRY IN KENYA. A CASE STUDY OF SHONA EPZ LIMITED IN KENYA.
(management university of africa, 2022-12) XARILA MUINDI ABURILI
This is a study of the rapidly fashion business in Nairobi County, which has developed considerably but is influenced by the following strategic factors: government policy, financial availability, and competitiveness, thus the research. The overall goal of this research was to investigate the constraints impacting the growth of the fashion sector in Kenya, using Shona EPZ Limited as a case study. The study's specific objectives are to determine the impact of government policies on the growth of the Kenyan fashion industry, to determine the impact of financial access on the growth of the Kenyan fashion industry, and to determine the impact of competition on the growth of the Kenyan fashion industry. The study employed a descriptive research approach. The target group consisted of 50 workers of Shona EPZ Limited. For this investigation, a proportionate census approach was adopted. Questionnaires were employed as the major data gathering instrument. Before the questionnaire is evaluated and delivered to the selected sample, a pilot test was done with a few responders. The data acquired in this study was analyzed using descriptive statistics in SPSS for Windows to provide easy summaries in the form of tables and figures, as well as to investigate correlations between replies to various questions. This study’s findings showed that majority of the fashion houses do not easily access financial help because of the barriers encountered in accessing the funds from financial organizations. The study showed that there is a substantial relationship between competition and the growth of the fashion business. This study concluded that the policies put in place by government do not favor the fashion business. The study similarly concluded that businesses operating in the fashion industry are aware of the financial funding benefits but the necessities of accessing it are the major barriers deterring them to access funding from financial organizations. The major challenge been the high interests charged, loan securities and credit limits. The study concludes that fashion businesses are fully aware of the imminent competition in the industry as well as their causes and they have resorted to improvement their brand visibility by attending seminars and also promoting their brands on social media platforms. The study recommended an increase in creativity for the fashion businesses to stand out as a brand by creating unique apparel and to patenting their ideas to avoid stealing of their ideas. As for fair competition it recommended for government restrictions on imports to avoid counterfeit smuggled apparel in the country.
FACTORS INFLUENCING SUCCESSFUL NEGOTIATIONS IN THE PROCUREMENT PROCESS. A CASE STUDY OF THE KENYA RED CROSS SOCIETY
(management university of africa, 2024-02) ABDULMALIK IBRAHIM SHEIKH
This study looks into the complicated parts of negotiating purchases at the Kenya Red Cross Society (KRCS). The study aims to investigate the factors that influence effective negotiations in the procurement process. This operation uses a mix of qualitative as well as quantitative methods, such as case studies, surveys, and data analysis, to find out about important factors in an efficient way. The study will involve approximately 30 participants from different levels of the procurement hierarchy within the Kenya Red Cross Society. Some of these factors are supplier relationship management, negotiation strategies, ethical concerns and a dedication to sustainability. The discoveries of this study revealed important information about how humanitarian organizations negotiate acquisitions, which can be used to improve their buying strategies. Recommendations majorly include ethical training programmers and continuous improvement plans. Organizations like the KRCS could enhance their procurement methods, improve their relationships with suppliers, and carry out their goal more effectively and efficiently by acknowledging and employing these factors.