EFFECTS OF ONLINE MARKETING, COMPUTER USAGE AND MOBILE MONEY ON SMALL AND MEDIUM ENTERPRISES IN NAIROBI

Abstract

The purpose of this research is to examine the effects of online marketing, computer usage and mobile money on a Small and Medium Enterprises in Nairobi. The study will be carried in Nairobi. The study will establish how types of computers influence small and medium businesses in Nairobi County, by finding out how the use of computers benefits the Small and Medium Enterprises. The descriptive survey design will be used to carry out this study. These enterprises consist of businesses that have been operational; each enterprise having engaged 10 or more employees to manage the day-to-day operations of the business. The estimated total population of business in Nairobi County is 1600. The study employed in the design of this research was descriptive correlation survey technique where a sample of 81 respondents will be picked. The study will rely on primary data sources and secondary data. Primary data will be collected using questionnaires. Descriptive statistics will be used to analyze the data. The findings have revealed that online marketing, computer usage and mobile money has a positive influence towards Small and Medium Enterprises in Nairobi. In conclusion, it should be noted that the differences studied were significant, and therefore moderation is important for the assessment. The main benefit of this study was the strong correlation between factors influencing business development such as Computer usage, Online marketing, Mobile money and business investment.