UNDERGRADUATE RESEARCH PROJECTS

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EFFECTS OF MICROFINANCE SERVICES ON EMPOWERMENT OF WOMEN ENTREPRENEURS: A CASE OF KIBERA CONSTITUENCY, NAIROBI COUNTY
(Management University of Africa, 2015-09) LYDIAH WANJIRU MWANGI
Microfinance enterprises are actively involved in the provision of financial services and the management of small amount of money through a range of products and a system of intermediary functions that target low-income clients especially women. It includes loans, savings, insurance, transfer services and other financial products and services. The purpose of the study will be to establish the influence of microfinance access on empowerment of women enterprises among the women enterprises in Kibera Constituency. The objectives of the study were; to determine the influence of credit facilities on the empowerment of women entrepreneurs, to determine the influence of micro finance savings on the empowerment of the women entrepreneurs and to establish the influence of micro finance training on the empowerment of the women entrepreneurs. The findings of this study are useful to policy makers and institutions especially those in the microfinance services to develop policy framework which will take care of gender issues in micro financing in Kenya. The information gathered is useful to improve the lot of Kenyan women who form the larger per cent of the total current population of over forty million Kenyans. The study was carried out in Kibera constituency; the target population was women entrepreneurs in Kibera Constituency where the target population was 210. The study deployed the use of Questionnaires to collect data from the respondents. Descriptive statistics such as percentages, frequency, means, proportions and standard deviation was used in the analysis of the data. Research data was analyzed using Statistic Package for Social Sciences (SPSS) and the results presented in form of tables, pie charts and bar charts. Out of the targeted 210 respondents, one hundred and seventy-nine (179) responded by completing the questionnaires. This is a response rate of 85%. The researcher recommends that: the government should provide subsidies to microfinance institutions to cover the operational cost and provide the women borrowers financial services with cheap credit; microfinance institutions should increase credit advances and the loan administration process to be made more user-friendly; microfinance institutions should provide entrepreneurial and business skills trainings to women before start operationalizing their microenterprises; and lastly, microfinance institutions should relax or simply procedures for securing loans as well as allowing women to use collateral assets that are readily available to them.
FACTORS AFFECTING SUPPLIER APPRAISAL IN THE AIRLINE INDUSTRY: A CASE STUDY OF KENYA AIRWAYS LTD.
(Management University of Africa, 2018-04) BEATRICE NIGHT AYIRO
The main objective of this study was to examine the factors affecting supplier appraisal in the airline industry a case study of Kenya Airways Ltd. with specific objectives being to establish how organizational policy affects supplier appraisal in the airline industry; to determine how pricing affects supplier appraisal in the airline industry; to determine how quality affects supplier appraisal in the airline industry and to establish how information communication technology affects supplier appraisal in the airline industry. The findings will be the reference point to other researchers in the same field that are interested in this area of studies, the study findings were beneficial to forming the basis for future research on the subject, providing a critical examination of the field. The findings of this study will provide important information to future researchers interested in this area with references and relevant literature to complete their research work. The knowledge generated by this study will enable scholars to improve and develop a better understanding on the subject. The study is anchored on the following theory's goal setting theory, institutional theory and expectancy theory. The study variables are organizational policy, pricing, quality and ICT. This study was carried out using descriptive research design. The target population of this study were 175 respondents comprised of senior managers, middle level managers and non-management that were randomly selected. Stratified proportion sampling was employed to obtain a suitable unit representative of analysis. This research study used questionnaires as the main data collection tool. The questionnaires were pilot tested before being administered to the target audience. Analysis of data was done using descriptive statistics. Specifically, means, averages and percentages were used in the study. The data analysis tools were simple tabulations and presentations of the report using spread sheets and the use of SPSS version 24.0. This study used inferential statistics to show the relationship that exists between the study variables. Data was analyzed using and quantitative methods. Data was then be tabulated and frequencies calculated on each variable under study and interpretations made from the field findings. Percentages will then be calculated and interpretation made. Study findings established that, the pricing in a given institution highly affects the supplier appraisal to a great extent. This is because it was noted that price charged by the various suppliers will determine whether they will be awarded a contract with the organization or not. Organizational policy is also concluded as a major factor determining the supplier appraisal since it was noted that organizational policy is a key factor in determining the goals of an organization.
THE INFLUENCE OF TECHNOLOGY ON COMPETITIVE ADVANTAGE OF TAXI BUSINESS IN KENYA: THE CASE OF UBER KENYA
(Management University of Africa, 2018-07) GEORGE MAILU
Competitive advantage has in many years shaped competitors to establish factories and industries which in the case of the taxi industry have enormous impact through the sharing of the rides in technology companies like Uber, Taxify, and Sidecar etc. The now well-developed taxi new services through technology have made the consumers of the services better due to convenience. Taxi companies have been benefitting from a lack of competition in the hire transportation market until recently. The major challenge that the taxi industry is currently facing is the technological innovation of ride-sharing applications. Ridesharing companies, namely Uber and Lyft, operate by using a smartphone app to match consumers requesting rides with drivers that will take them there in a short time. The current taxi technology uses a consumer smart phone app that indicates the taxi driver and the contacts, a pickup place showing the consumer’s payment information. This is done by the use of a GPS device tracks to indicate and also the payment is charged automatically and paid through mobile money or cash after the end of the trip. The taxi company takes a percentage of the fare, and the remaining goes to the driver. In Kenya public transport is very slow and inconveniencing and more especially some areas that are not well connected hence it becomes very challenging for commuters to operate from such areas. The research study is among the very few that have been done on the influence of technology on the competitive advantage of taxi, but it will be the first to provide data for Nairobi hence the need to conduct the study. The study answers the research questions derived from the identified objectives as follows; time efficiency, quality service, pricing and challenges facing technology-based taxi business in Uber industry in Kenya. The study was done at Uber Kenya located on Chiromo lane on Westland in Nairobi targeting staff, drivers and consumers of the services. The study used descriptive design method which adopted the questionnaire as the research instruments and then data collected will be analyzed using the Statistical Package for Social Sciences. The findings on demographic information included age, gender, academic qualifications, duration of service and the position a participant holds at the time of the study. Then the results were obtained on time efficiency based on pick-up time effectiveness and maintenance. On quality service it based on clean and quality cars, rating of customer service and competent and expert drivers. On pricing it based on offering lower prices than traditional taxi services and surge valuation time pricing. Then on automation it based on use of automated payment services and automation on car location. The study concluded that there were more female than men within 25-35 years of age majority being degree holders. Pick up time for Uber taxi services efficient. The cars are of quality and clean but the customer service not effective, the drivers are competent and experts. They offer low prices than other service providers though exaggerate during surge hours. Automated payment services rarely used, the automation is effective in the identification of car location for pick-up. To explore more on factors affecting time maintenance upon request, why customer service is not effective and management of pricing exaggeration during surge hours.
EFFECTS OF PUBLIC RELATION ACTIVITIES ON MARKETING OF ORGANIZATIONS, THE CASE OF BUSIA COUNTY GOVERNMENT
(Management University of Africa, 2019-08) MARGARET NDUTI
The purpose of the study was to investigate the effect of Public Relation activities on marketing of organizations, a case of Busia County Government. The issue is to investigate the contribution of PR to marketing of organizations. The objectives of the study were: to identify effects of media relations on marketing of organizations, to assess the effects of PR promotional activities on the marketing of organizations, to find out how product publicity affects marketing of organizations and to evaluate the effects of corporate communication on the marketing of organizations. The study reviewed relevant literature from previous studies done on public relations activities and what their findings were in regard to how organizations used them. Descriptive research design was used because the problem was specific and well defined. The study targeted 120 employees from Busia County Government. Yamane formula was used to determine a sample size of 92 from the study population. Questionnaires were used to obtain quantitative data on the subject with the aim of having facts on the situation. Data was analyzed using descriptive statistics mainly frequencies and percentages. The findings were presented in the form of tables. The study found out that media relations had a significant effect on marketing of organizations, PR promotions had effect on the marketing of organizations, product publicity affected marketing of organizations, and corporate communication had a significant effect on the marketing of organizations. Finally, the study found out that Public Relations activities had a significant effect on marketing of organizations. It is recommended that the management should ensure that they adopt the appropriate social media tool that will enhance marketing of the organization. Also, the management should adopt the right promotion strategies to facilitate better marketing of the organization's products/ services. In addition, product publicity should be encouraged in order to ensure better organizational marketing. Further, the management should encourage application of corporate communication to enhance marketing of the organization. Finally, the management should adopt the right public relations activities so that to boost marketing of organizations.
THE EFFECTS OF MATERIAL HANDLING ON PROFITABILITY OF AN ORGANIZATION: A CASE STUDY OF CHANDARIA INDUSTRIES NAIROBI
(MUA, 2021-04) ELIZABETH WAMBUI KARIUKI
Material handling main aim is to support the company operations with an uninterrupted flow of materials and services. This is achieved through detailed planning of the supply of materials, parts and components so that they are brought together at the right time and in the right worklocation. The study was guided by the following objectives; to determine the effect of materialstorage on profitability of an organization; to examine the impact of inventory management on profitability of an organization; to determine the impact of production planning profitability of an organization; to examine delivery procedures effect on profitability of an organization. The study was carried out on Chandaria Industries Ltd (CIL) located at Baba Dogo in Nairobi, Kenya. Descriptive research design was adopted for this study. The target population consisted of 61 respondents. Census was used to collect information from the entire population. The studycollected primary data. The data was collected using questionnaires. Data for this research was quantitative. Analysis was done using SPSS Version 24. Graphs, tables and pie charts were used to represent the outcomes. The study finding indicated that The study results revealed that 79.6% (mean=3.86) of the respondents were of the view that suitable storage location improves durability. 68.8% (mean=3.44) of the responses were of the opinion that reorder point ensures stock is constant and goods supply is efficiency. 70.8% (mean=3.54) were of the opinion that Delegation of duties in term of specialization ensures smooth production process and finally the study results revealed that 72.4% (mean=3.62) of the respondents were of the view that communication efficiency enhances effective delivery. The study concluded that the basic objective of materials handling is to ensure that the right item is bought and made available to the organization operations at the right time, at the right place and at the lowest possible cost. The study recommended that effective production planning guided by the forces of demand and supply in order to satisfy customer needs. Finally the study recommended formulation of strategic delivery procedures in order to reduce the transportation cost where the study recommended bulk supply of good at a given time to reduce the overall cost.
EVALUATING THE FACTORS AFFECTING ADOPTION OF E PROCUREMENT IN PUBLIC INSTITUTION: A CASE OF MAASAI MARA UNIVERSITY
(Management University of Africa, 2021-06) NCHOE MAINA JACKSON
This study aimed at evaluating factors affecting adoption of e-procurement in public institutions in Kenya. The specific objectives of the study sought to; examine how e procurement solutions affect the adoption of e-procurement in public institution, examine how Standardization affect adoption of e-procurement in public institutions, assess how availability of resources required for e-procurement affect the adoption of e-procurement in public institution and establish how the volume of transaction affect the adoption of e-procurement in public institutions. Descriptive design was adopted for this study. The design is appropriate in collecting the opinion and views of the respondents with the aim of answering questions such as who, what, how, when and were. The target population was 500 permanent employees of Maasai Mara University. A sample size of 50 employees was selected using Stratified and simple random sampling methods. Data was collected from both primary and secondary sources whereby questionnaires and literature reviewing were done respectively so as to get detailed information. The questionnaire was pilot tested for validity and reliability before distribution to the respondents and they were found to be valid and reliable. Data was analyzed using descriptive statistics and they were presented using graphs, pie charts and frequency tables. The study established that Maasai Mara University did not employ the use of e procurement solutions in their procurement process. Indicating that their level of adoption was very low. The study also established that standardization of the goods procured had an effect on the adoption of e – procurement in the process. In regard to the resource availability, the study established that the university did lack resources but there was lack of management support in the adoption of the e procurement in the procurement process. The results further indicated that the university had enough volumes of goods to be procured that warranted them to adopt e procurement. The study established that only few respondents agreed with the statements indicating that the low level of adoption of e procurement in the university could not be attributed to e procurement solutions available, the standardization of the goods, resource availability or the level of volumes being procured by the university. The study therefore concluded that to enhance the procurement process the university is expected to reconsider the adoption of e procurement by selecting the most appropriate solutions that will ensure standardization of the goods that will utilize the available resources and have the ability to handle large volumes of procured goods to ensure effective use of the system. The study recommends that the university needs to adopt the best solution to enhance effectiveness in the procurement process and take care of the standards and volumes of the goods. There is also need for the university to develop a good resource base for embracing the e procurement platform in order to make the procurement process effective and efficient. The results of the study shall be of great benefit to the management of the university, the procurement department and other government institutions.
FACTORS AFFECTING GROWTH OF LIFE INSURANCE FIRMS IN KENYA. CASE STUDY OF BRITAM LIFE INSURANCE
(Management University of Africa, 2021-06) WESLEY NYABUTO
There is a need for a study that analyzes and assesses the likely contribution to this lackluster trend. As of 2018, there are 14 life insurance insurance firms in Kenya including Seven composite insurance firms (providing combined term and general assurance). In Kenya, only Britam Life recognized and authorized life insurance providers were examined. Each of the life insurance companies were able to identify 54 salespeople through qualitative research. The scientist handed out a standardized interview question to the participants, who were instructed to fill it out. In order to show the results, tables and graphs were utilized to assess the answers using descriptive and inferential statistical approaches. On professional sales, the study concluded that research and development leads to increase in life insurance. The conclusion determined that that innovation assists in increased penetration of life insurance to a great extent. On sales promotion, the conclusion was that extra packages affect the sales volume of an organization. It was also concluded that voluntary training leads to increased awareness of life insurance at a great extent. On affordability, the study noted that affordability influences the increased life insurance covers. Also, the conclusion was that affordability leads to improved sales output. On government regulation, the conclusion agreed that enacted laws influence the setting up of life insurance to a large extent. The conclusion also noted that that regulatory framework increases the performance of life insurance firms. It is possible to make some recommendations based on this research: In order to ensure that the services provided too medical insurance customers by the salespeople are valuable and delivered in the best possible manner, the Association of Kenya Insurers (AKI) must educate its delegates on how to get the highest suitable mentoring. In order to maximize value for its customers, the life insurers should ensure adequate personal selling and billing. It is important that the insurers work really hard as well as competitively to guarantee that their services are widely used and to educate the public about the benefits of their life insurance solutions. When it comes to growing their business, life insurers use micro insurance as one of their methods of doing so. If the Insurance Regulatory Authority (IRA) wants to achieve maximum growth, it should devise a set of mechanisms for monitoring the life insurance industry. Effective oversight of the business would guarantee a competitive market and eliminate ethically questionable practices and methods.
FACTORS AFFECTING THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISES IN KENYA
(Management University of Africa, 2021-07) KIBICHO CHRISTOPHER
The importance and role of small and medium-sized enterprises (SMEs) to realizing macroeconomic objectives of societies, especially in developing nations, has attracted the attention of researchers in the entrepreneurship discipline for decades. SMEs face a number of growth and performance restraints especially in accessing finance, markets, training and technology. Research carried earlier on SMEs reveal that the growth and performance in most of them are less than satisfactory. The study aimed to establish the factors affecting the growth of small and medium-size enterprises in Kenya. Specifically, the study focused on the effect of finance, innovation, technology, and government policy on the growth of small and medium-size enterprises in Kenya. The study used a descriptive research design. The target population comprised owners of SMEs dealing in vending of foods, clothing, beverages, electronics, auto parts, construction materials and general retailers and wholesale merchandisers in Nairobi County. A sample size of 317 respondents was selected by use stratified random sampling technique. Primary data was collected using self-administered questionnaires. Data analysis was done by use of Statistical Package for Social Sciences (SPSS Version 25.0). Filled questionnaires were referenced and items in the questionnaire were coded to enable data entry. Frequencies, percentages, mean score and standard deviation were estimated for all the quantitative variables and information was presented in form of tables and graphs. Inferential data analysis was done using multiple regression analysis. The research found that lack of awareness of funding opportunities for long term credit by financial institutions has influenced the growth of asset value in business. The research revealed that knowledge in business planning will enable business to improve in performance. The research established that even with the existing immense amount of trade-related information and the possibility of accessing national and international databases, many small enterprises still continue to rely heavily on private or even physical contacts for market related information. Moreover, the research found that incubation policy, and MSE business registration regime affects the growth of small and medium-size enterprises in Kenya to a moderate extent. Also, the study found that the number of successful entrepreneurs had been constant for the last 5 years while the number of employees had decreased for the last 5 years. The study concluded that the role of Governments and its relevant institutions should be to facilitate the dialogue, and to create instruments and formulate policies in partnership with the banks to promote the financial aspects of successful SME development. The study recommends that owner managers of SMEs should be sensitized on how to access credit information through funding programs provided by financial institutions. It also recommends the need for government to develop policies which will be able to enhance credit guarantee services for SMEs to access financing in Kenya. The government should offer some supporting services to enhance management skills and knowledge so as to enable the entrepreneur to manage their business and exploit the available business opportunities as well as being creative and innovative.
THE IMPACT OF LEGISLATION ON PUBLIC UNIVERSITIES PROCUREMENT PROCESS: A CASE OF EGERTON UNIVERSITY
(Management University of Africa, 2021-07) MERCILLINE MORAA
The Kenyan Procurement Process is faced with inefficiency, undercutting deals that led to massive loss of resources other being wasted. Corruption is identified as the major weakness in public procurement, not only in Kenya but globally, which leads to a loss of approximately $400billion lost due to bribery and corruption. The study focused on investigating the impact of legislation on public procurement Universities Procurement process. The specific objectives of the study included; to establish the impact of the Public Procurement and asset disposal Act 2005 on the procurement process, o assess the effect of the Public Procurement and Disposal legislation, (2006) on the procurement process and establish the contribution of the Public Private Partnership Regulations, (2009) on procurement process. The study targeted 174 employees of Egerton University. The study selected 68 respondents from five different directorates. Both primary and secondary data was used for analysis. Primary data was obtained from the information in the questionnaires distributed to procurement practitioners and interview guides from the university employees. In contrast, secondary data was retrieved from existing reports of the PPOA website. The questionnaires were pilot tested on five entities which helped to improve the instrument. Data was analyzed using SPSS and presented in tables and charts. The study's first objective was to determine the impact of the PPDA, (2005) implementation on procurement process in Kenya. The study shows that Egerton University has implemented the Public Procurement and Disposal Act (2005), which contributes to their effective procurement process as indicated by an increased rate of service delivery at the university. Findings indicated that implementation of the PPDA (2005) had to a greater extent achieved the objectives of efficiency (value for money); competition; transparency and accountability contributed largely to the procurement process with the mean of4.0. The second objective of the study aimed at establishing the impact of PPDR, (2006) legislation on procurement process. Findings indicated that Egerton had put in place structures to govern the procurement process. This included the appointment of the relevant committees that adjudicated on procurement and disposal issues (tender, procurement, disposal and tender processing committee). Findings indicated that by a mean of 4.26 of the respondents surveyed prepared procurement plans and updated them to suit project needs; 4.14 of the corporations have records management units, and 3.17 respondents were not familiar with the procurement rules and regulations. The third objective of the study aimed at establishing the contribution of PPPR, (2009) on the procurement process at Egerton University. The study showed a positive relationship between PPPR (2009) legislation and the procurement process.
EFFECTS OF ENTREPRENEURAL TRAINING ON PERFORMANCE OF MICRO AND SMALL BUSINESSES: A CASE OF MURANG’A TOWN CENTRAL BUSINESS DISTRICT.
(Management University of Africa, 2021-07) DAVID MACHARIA
The general objective of the study was to examine the influence of entrepreneurial training on performance of Micro and Small enterprises in the Central Business District of Murang’a Town. The study specifically evaluated the influence of bookkeeping skills, budgeting, credit management skills and saving skills training influence performance of micro and small enterprises in the Central Business District of Murang’a Town. This study made use of descriptive research design to answer questions concerning the effect of entrepreneurial training on the performance of micro and small enterprises. The target population for this study was 152 owners/managers of micro and small enterprises operating in CBD of Murang’a Town. Stratified random sampling was used to select a representative sample of 46 respondents representing 30% of the target population. Questionnaires were used to collect data which was then tabulated and analyzed using percentages and descriptive statistics like mean. Qualitative data from the open- ended questions was analyzed on the basis of various themes and presented in narrative form and prose. The study revealed from majority (75%) of the respondents that they never practiced any bookkeeping in their businesses before the training. It was however revealed (Mean=2.225) that skills in maintaining the debtors and creditors ledgers have helped them in the expansion endeavors. The study also established that majority (87.5%) of the respondents never did budgeting before the training. It was found out that (mean=1.575) that preparation of budgets enhances the financial performance of small and medium businesses. In relation to whether or not the respondents had a credit management program before the entrepreneurial training, majority (80%) of the respondents indicated that they never had a credit management program in place before the training. As concerns saving skills training, majority (62%) did not have savings plans before the financial literacy training, while the rest (38%) had savings plans before the training. It was found out that 50% of the respondents do not have up to date savings records while another half of the respondents (50%) do not have their savings records up to date. The study concludes that bookkeeping has a big role to play in enhancing the financial management skills of the small businesses owners making it easy for them to have adequate cash flows for performance of micro and small enterprises. It was also concluded that the managers of micro and small enterprises have an idea what bookkeeping is given that some of them were able to prepare creditors ledger and debtors Ledger. The study recommended that the management of micro and small enterprises should give equal emphasis to all books of account. The managers should also hire professionals at a fee to help them prepare thee books for enhanced financial management and performance of micro and small enterprises. Financial institutions can continually assist business managers in the preparation of the required books before advancing loans to them. It was also recommended that the managers/owners of micro and small enterprises need to involve employees in the budgeting process. This will help in ensuring the success of the entire process. The study further recommended for the management of micro and small enterprises to be attending similar trainings to sharpen their budgeting skills which in turn help them to repay their loans. The researcher recommended that a similar study be done on any other training programs like that of Equity Bank foundation to compare the findings.
A RESEARCH PROJECT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND LEADERSHIP IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF MANAGEMENT AND LEADERSHIP (PURCHASING AND SUPPLIES OPTION) OF THE MANAGEMENT UNIVERSITY OF AFRICA.
(MUA, 2021-07) JEFWA KALAMA MLEWA
When highlighting the challenges facing Kenyatta National Hospital, the 2012 auditor General's report indicates that the key challenges facing Kenyatta National Hospital operations range from stock-outs to long procurement procedures. This study focuses to establish the role of strategic procurement in healthcare delivery as the main objective. The specific objectives of the study aim to establish extend in which strategic sourcing, green procurement, inventory optimization and supplier relationship management affect the healthcare delivery at Kenyatta National Hospital. The research carries out on several categories of procurement personnel of Kenyatta National Hospital who will aid in providing the required information relevant to the study. The study adopts descriptive survey design and stratified random sampling method selection for sampling. This study adopted the use of questionnaires as a tool for data collection. The study targets population of 31 employees drawn from supply chain management divisions mainly; procurement and administrative services, procurement clinical officers, contract management and tender secretariat, logistics and warehousing and KPCC supply chain. Data processing, analysis and presentation were done through descriptive statistical method (SPPS version 24) and use of tables, pie charts, and bar graphs, respectively. Both primary and secondary data was collected and analysed. Primary data was gathered using questionnaires issued to respondents. Based on the data collected and the subsequent findings of the study, it is concluded that strategic procurement plays a significant role in improving, streamlining and optimizing healthcare delivery. Particularly, strategic sourcing, green procurement practices, inventory optimization and employment of supplier relationship management positively and significantly influence healthcare delivery. The study recommends public and private entities in the healthcare sector to familiarize themselves with procurement strategic practices and implement them in their operations in order to improve its efficiency and also to streamline the entire supply chain management. The research benefits various stakeholders in the procurement environments including the authority itself, future scholars in the field, the government, as well as the general business and procurement field from various departments and levels of management ranging from staff, middle level management and top management.
THE ROLE OF SOCIAL MEDIA ADVERTISING IN ENHANCING SALES VOLUME IN FINANCIAL SECTOR: A CASES STUDY OF EQUITY BANK
(Management University of Africa, 2021-08) CYNTHIA AJIAMBO WANYAMA
This study was to determine the role of social media advertising in enhancing sales volume in financial sector. The study considered the following objectives which were management skills, corporate image, management support as well as funding. The study will be significant to the management of the university as well as other researchers. The study adopted a descriptive research design with an intended population of 530 employees of the organization. Stratified sampling methodology was used to ascertain the right sample size of the study which was 80 respondents representing 15% of the target population. Data was analyzed qualitatively and quantitatively while presentation was done by use of tables and charts. From the study findings majority of 84% agreed that management skills do affect social media advertising in enhancing sales volume in financial sector while a representation of 16% disagreed. On the other hand, corporate image does affect with a representation of 94% while 6% disagreed it does not affect social media advertising. Management support has an impact on social media advertising in enhancing sales volume in financial sector with a representation of 83% who agreed while 17% disagreed it does not affect. Finally on the representation, 90% of the respondents agreed that funding does affect social media advertising in enhancing sales volume in financial sector while 10% disagreed that it does not affect in anyway. Based on the analysis the researcher recommended that management skills should be reviewed regularly, and this should be done through training, workshops and seminars to improve the employee’s capability in the organization. The corporate image should be improved by the organization offering corporate social responsibility to the community that they operate for this will build the image of the organization. Management support influences the organization performance especially when it comes to social media advertising; therefore, the researcher recommended that management should be fully involved in all decisions that relate to social media advertising in enhancing sales volume in financial sector. Funding for organization especially on social media advertising in enhancing sales volume needs to be enhanced for it will enable the organization to attract potential investors and even other corporate organizations.
FACTORS INFLUENCING THE IMPLEMENTATION OF CORPORATE GOVERNANCE IN DEVOLVED GOVERNMENTS: A CASE STUDY OF COUNTY GOVERNMENT OF NYERI
(Management University of Africa, 2021-08) IRENE PURITY WANYAGAH
The purpose of this study was to assess the factors that influence the implementation of corporate governance in devolved administrations. The study's particular objectives were to determine the impact of public involvement on the implementation of corporate governance in County Government of Nyeri, to assess the extent to which staff competency influence the implementation of corporate governance in County Government of Nyeri, to determine the influences of monetary management on the implementation of corporate governance in County Government of Nyeri and to find out the influence of county government policies on the implementation of county government in County Government of Nyeri. The study used a case study research design to target both technical staff and administrative staff. The study targeted 120 employees from all the departments of the County Government of Nyeri. Sample sizes of 36 employees were considered after employing a stratified sampling method. A simple random sampling method was used to pick the respondent from each stratum. This gave the respondent in each stratum an equal chance of being selected. Questionnaires were utilized for data collection. A pilot study was conducted prior to the real data collection to ensure the research instruments' reliability and validity. The research gathered both qualitative and quantitative information. Descriptive statistics, such as frequencies and percentages, were used to assess the quantitative data acquired. Qualitative data was organized into topics that corresponded to the study's goals. The study concluded that most respondents indicated that organization corporate governance in devolved governments was highly affected by factors such as public involvement, staff competency, monetary management and county government policies. The respondents indicated that in order for the firm to realize the deserved levels of competitive tendering, then the relationship between these variables need to be given the attention they deserve. The study recommends that the firms’ management should seek information on the effects of public involvement, staff competency, monetary management and county government policies. There is a need for systems and methods to be put in place in order to meet the needs of the four elements. This is because the four elements work individually and in conjunction to affect corporate governance in devolved governments as evidenced by the findings from the research study. The study found out that the public involvement had a direct impact on corporate governance in devolved governments. If the County Government of Nyeri would invest more in four elements by expanding their efficient usage of resources, it would be very welcoming and would ease the agony of delays, wastage, and improve corporate governance in devolved governments.
THE INFLUENCEOFBUDGETING,STRATEGICPLANNINGANDINTERNAL CONTROLONTHEPERFORMANCEOFMANUFACTURINGCOMPANIES IN KENYA.ACASESTUDYOFTHECOCA-COLACOMPANYKENYA
(Management University of Africa, 2021-08) PURITY YVONNEMUREMBE
This study was conducted to investigate the influence of budgeting, strategic planning and internal control on the performance of manufacturing companies in Kenya, a case study of the Coca-Cola Company Kenya. The study variables were budgeting, strategic planning and internal control on how they affect the performance of the manufacturing company which is the Coca Cola Company. In chapter one the study explained some perspectives of manufacturing companies. The study further established the statement of the problem, the research objectives of the study which was budget, strategic planning and internal control on the performance of manufacturing company the case study being in Coca-Cola Company, Nairobi, Kenya. The research questions used to gather data from the respondents, the significance of the study, the scope of the research, and the chapter summary. In chapter two, the study used Agency Theory, The Balance score card theory and control theory. Empirical review on budgeting and performance, strategic planning and performance and also internal control and performance was provided, summary and research gaps, the conceptual framework, operationalization of variables and the chapter summary thereof. In chapter three, details of the research methodology are explained; study adopted a descriptive case study research design. The study population was 234 employees in departments of Coca-Cola Company limited that are associated with performance of the manufacturing company. The study employed a stratified sampling method where a sample was determined for data collection. A questionnaire was distributed to the target population. Quantitative data collected was analyzed by descriptive statistics and presented through tables; charts with the aid of Microsoft excel software. Qualitative data from open ended questions were analyzed by organizing the data into subtopics or themes as per the research objectives and description given in prose form. Ethical consideration in the study is explained and the chapter summary thereof. In chapter four the findings from the data collected was analyzed by descriptive statistics, and then presented through tables, bar charts with the aid of Microsoft excel software. A regression model was used to show the relationship between the independent and dependent variables. The study limitations and summary of the chapter was highlighted. In chapter five. The study variables had perfect significance on the performance of manufacturing company. The study concluded that all the variables were significant in the study undertaken.
AN EVALUATION OF EFFECTS OF PERSONAL SELLING ON INSURANCE PRODUCTS SALES: A CASE STUDY OF SALES MADE AT SANLAM LIFE INSURANCE LIMITED NAKURU KENYA
(Management University of Africa, 2021-08) JAMES MURIUKI NDUNI
The main objective of the study is to evaluate the effects of personal selling on insurance product sales at Sanlam Life Insurance Limited Nakuru Kenya. The study specifically sought to determine the influence of the effect of personal selling on insurance product up take, effect of personal selling on insurance negotiation process, effects of face-to-face mode of selling on the quality of business procured and the effects of personal selling on sales process Sanlam Life Insurance Limited, Nakuru Kenya. The hierarchy of effects theory, right set of situation theory, and AIDAS Theory was used to guide the research. The study used a descriptive research design and targeted 450 Sanlam Insurance Company clients. A sample size of 10% of the target population (450) was used in the study, resulting in a total of 45 consumers. As a result, the study's sample size was 45 people. A census sample technique was used in the investigation. Questionnaires were used to collect primary data. The data was analyzed, and displayed in tables. From the findings, it was determined that no personal selling methods are in use. In addition, the salesperson meets the consumer requirement outlined in the script to a large extent. Instead of selling things separately or insignificantly, the company sells them as a package. furthermore, salespeople only loosely link product or service qualities to consumer benefits. Finally, salespeople should concentrate on recognizing and serving their customers' needs and desires to the greatest extent possible. The researcher went on to say that the firm is particularly good at negotiating high ambition sites. In addition, the company determines its competitors BTNA less efficiently. Sanlam effectively distributes information regarding priorities and preferences through negotiations. Negotiations at the company aids in the creation of very effective package deals. Finally, competitive negotiations are employed when negotiators require immediate outcomes. It was determined that the company uses defaces for face-to-face selling. Face-to-face selling is a successful method to employ. The effectiveness of face-to-face selling is also very strong. The salesperson was able to persuade the consumer by using an additional face-to-face technique of selling. According to the findings, personal selling has an impact on sales. The firm's financial performance has not improved as a result of personal selling. Furthermore, personal selling has not resulted in an increase in the firm's sales volume. Personal selling with a higher profit margin is a good idea. Finally, personal selling has resulted in speedier product and service movement. The study advised all insurance companies in Kenya to implement several personal selling tactics in order for them to increase and diversify their portfolios, avoid losses, and reduce costs, so increasing their competitiveness. Based on the findings, the researcher recommended that all insurance firms in Kenya implement various personal selling tactics to enable them to develop and diversify their portfolios, avoid losses, and reduce costs, so increasing their competitiveness. Furthermore, the study suggested that systems selling tactics be implemented to improve operational efficiency and the decision-making process in order to improve performance. They should engage in compromise agreements on mutually sufficient solutions, reason, and justice, which will lead to successful product sales. Also, in order to persuade customers, insurance companies should adopt and invest more in face-to-face selling. According to the survey, firms should work on increasing salesperson awareness in order to increase personal selling of insurance products. Future research should be conducted to determine the effects of technology on personal selling, according to the researchers. The researcher also suggests that such a study be carried out in other areas and businesses.
EFFECTS OFMOTIVATIONONEMPLOYEESPERFOMANCE INE-COMMERCE RETAIL PLATFORMCOMPANIES INKENYA:ACASESTUDYOFSOKOWATCH COMPANYLIMITED
(Management University of Africa, 2021-09) DIANA CHEPNGENO
Employees are at the core of every company. Employee collaboration is essential for every company to run effectively and without interruption. The primary goal of this research was to investigate the impact of motivation on employee performance in an E-commerce Retail Platform. The study strived to determine the influence of motivational goal setting on the performance of employees at Sokowatch company limited, to determine the effect of monetary factors on performance of employees at Sokowatch company limited, to determine the effect of recognition programs on the performance of employees at Sokowatch company limited, and to determine the effects of rewards to employees at Sokowatch company limited. The study used a sample of 50 respondents. Descriptive analysis was used to determine the proportion and frequencies of the variables. The correlation test was used to draw references about the population from the sample and statistical package of social sciences (SPSS) was used to facilitate the data analysis. According to the findings of the study, Sokowatch Company Limited's management employed goal setting to inspire its staff in part. The management enabled the employees to be engaged in goal formulation, despite the fact that they did not find the goals demanding or difficult at all, despite their specificity. The survey also revealed a lack of regular training and development for employees to enhance their essential skills and expertise, which is an issue that should be addressed. Furthermore, there was no mentorship program for workers, either at onboarding or to help them accomplish their goals, which would have been extremely useful. As a result, management should restructure the goals they give and establish mentoring and training programs. According to the findings of the survey, employees at Sokowatch Company Limited were extremely unsatisfied with the monetary package offered by the business. According to the research, employees did not consider their salary and benefits package to be competitive when compared to other real estate firms. The study showed that money was a very motivating element for employees, and management should consider boosting the monetary and benefit package they provide. The research concluded that the firm employed recognition and incentive programs in part, but they were ineffective in encouraging people to succeed. Staff viewed present recognition and incentive systems to be inequitable and unjust, rendering them useless in encouraging employees. As a result, the research suggests that management re-evaluate and re-engineer the present recognition and incentive program, therefore changing workers' perceptions of it.
EFFECTS OF STRATEGIC HUMAN RESOURCE MANAGEMENT PRACTICES ON THE FIRM PERFOMANCE. A CASE STUDY OF KENYA REVENUE AUTHORITY
(Management University of Africa, 2021-09) EZRA MAINA
The human resources of an association can be a wellspring of upper hand, given that the arrangements for overseeing individuals are coordinated with key business arrangements and authoritative culture. The primary goal of this research is to investigate the impact of strategic human resource management methods on business performance. The specific aims of the study are; to find the influence of training and development practices on firm performance, to identify the influence of compensation practices on firm performance, to find the impact of employee relations on firm performance, and to identify the influence of recruitment practices on firm performance. The study employed both descriptive survey and naturalistic designs and the target population were employees of Kenya's revenue authority. Stratified, simple random and snowball sampling techniques were utilized to choose respondents for the study. Questionnaires and interviews were used to collect quantitative and qualitative data. The collected data was analyzed using quantitative and qualitative techniques. The quantitative information was analyzed utilizing descriptive statistics including frequencies and rates to sum up information and it was introduced utilizing recurrence appropriation tables, pie outlines and reference charts. In the meantime, subjective information was coordinated into topics and dissected, utilizing accounts and direct citations of the respondents' perspectives, encounters, and data. According to 73 percent of respondents, using a supplier selection strategy in an organization helps to improve organizational performance. Training and development on performance helps to reduce operation expenses for successful organizational performance, according to 60 percent. According to 61 percent of respondents, compensation based on performance provides a competitive edge to the organization's performance. According to the findings, 58 percent of respondents believed that employee performance should be tied to procurement policy procedures, allowing for fair and open competition. In terms of recruitment practice, the study found that using recruitment practice in an organization can help it perform better. Effective recruitment procedures aid human resource management in organizations to a large extent, according to the conclusion. In the case of e-procurement, the conclusion was that performance training and development aids in the reduction of operating costs for optimal organizational performance. It was also discovered that training and development greatly aids in the reduction of ordering time and follow-up in human resources.
FACTORS AFFECTING GROWTH OF SMALL AND MEDIUM ENTERPRISES OWNED BY WOMEN IN RURAL AREAS IN KENYA. A CASE STUDY OF GATUNDU WARD LOCATION
(Management University of Africa, 2021-09) VONNE NKOROTE MITCHENI
The study's goal was to look into the factors that influence women's participation in SME in Gatundu ward. The descriptive survey research design method was used in the study, with both qualitative and quantitative approaches. The study used a combination of cluster and simple random sampling; the study area was clustered based on geographical location, and businesses owned by women was clustered based on business type within each location. The sample was consisting of 138 female entrepreneurs from Gatundu ward. The Central bank of Kenya should set up good acquiring guideline which will empower MSME to get to credit offices, modest advances and data linkages to enhance seriousness. Management of the organization requires adequate capital to ensure smooth operation and running therefore individual factors should be considered. The legislature of Kenya ought to decrease the expenses of working together to make more open doors for ladies by making great condition to empower them get from banks and other monetary establishments rather than the current instance of obtaining among themselves to make it more practical this will altogether lessen cost of capital explicitly for ladies claimed MSME ventures to encourage admittance to speculation and working capital. The legislature of Kenya should set up preparing focuses to grant pioneering aptitudes and information in business the board to build high achievement and improve execution on socio-cultural factors. The skills are the most important aspect in effective management and operation of organization thus sociocultural factors should be the first priority. The administration of Kenya should set up preparing focuses to grant enterprising abilities and information in business the board to expand high achievement and improve women’s execution on level of instruction. Competitive advantage of an organization is very important and therefore business should have elaborate planning to ensure continuity. Children requirements should be well catered for to avoid taking funds from business which may lead to fall and premature death of business. Ladies should be sustained socially by husbands, family and friends in order to take advantage of the available resources to promote economic empowerment. The government should support women micro entrepreneurs to form co-operatives to save and access credit more rapidly to improve their enterprises. Women entrepreneurs are encouraged to join stakeholder network groups to socialize and benefit from contacts. Women should be encouraged to form business clubs or women only business organization where they can exchange ideas and experiences. This will help them to have access to more knowledge and customers. The Government should develop policies that protect women from harm and danger from illegal activities. Further, it should do away with strict Bureaucracy in reporting incident as it hinders SMEs growth. The current study was done at Gatundu; similar study can be conducted in the in other counties while maintaining same variables. Equally, introduction of a moderating variable can be considered in future studies. Studies have been carried out in competitive approaches to management leaving a gap in the area of non-profit making government services. Strategic project selection is the beginning of project success. However, further studies need to be undertaken in the field of sustainability of the selected projects.
FACTORS OF NEMA’S CONSERVATION EFFORTS: A CASE STUDY OF NAIROBI RIVER, KENYA
(Management University of Africa, 2021-09) FAITH CHELANG’AT RONO
This project looks at the determinants of NEMA’s conservation efforts in Nairobi River relative to the Key variables under study which are as follows: conservation policy of Kenya, the availability or lack thereof finance, teamwork and human resource skills. It looks at the predominant issue being the major environmental degradation in specifically Nairobi River in Kenya as well constant loss of biological diversity despite NEMA’s existence since 2002 with a mandate to ensure the implementation of Kenya’s conservation policy that is the protection and conservation of Kenya’s environment. The project utilized a case study research design as it was the most efficient in carrying out this research. The data collection methods used were interview guides and schedules to fifteen residents and fifteen students living and schooling near Nairobi River. The interview guides and schedules entailed a close-ended questionnaire to be able to get required findings as per the objectives under study. For the literature review, a theoretical framework incorporated using two environmental theories and an analysis of previous work of scholars were incorporated on the issue so as to tackle the empirical literature.
FACTORS AFFECTING PACKAGING OF PERISHABLE PRODUCTS IN KENYA: A CASE STUDY OF HARVEST FLOWER LIMITED
(MUA, 2021-09) KIOKO MUTINDA KENNEDY
The main purpose of the study was to investigate the factors affecting the packaging of perishable products, to establish and determine if competition, cost, technology transportation and government policy affects the packaging of perishable products. The main beneficiary of the study will be the management of Harvest flower limited and other manufacturing industries and organizations. The study adopted descriptive research design where sample size of 100 employees was selected from the target population of 1000 employees which was 10% of the target population derived using stratified Radom sampling, Questionnaires were administered to respondents by the researcher. Data was collected and analyzed quantitatively and qualitatively which provide an appropriate analysis. From the findings, 96% indicated that costs of packaging affects the packaging of perishable products in Kenya, while 4% of the respondents said it does not affect. 88% of the respondents indicated that government policies affect the packaging of perishable products in Kenya while 12% disagreed that government policies don’t affect. 95% indicated that competition affects the packaging of perishable products in Kenya while 5% of the respondents said it does not affect. 92% of the total respondents said transportation affects packaging of perishable products in Kenya, while 8% of the respondents said it does not affect. The researcher recommended that the management of Harvest flower ltd must change their strategies more often for the organization to remain competitive in the modern market. Also the management need to be innovative so as to bring out the best packaging that will meet modern market needs as well minimizing production costs. Government policies should be observed when dealing with packaging.